Penrith’s Traybakes contacted us and asked us to create a whole new look for their successful, and growing, cake business. We felt that the new Traybakes identity needed to reflect the fact that all products are truly Handmade. We came up with a handwritten logo, and used handwritten fonts throughout the product titles and descriptors.
Work included outer boxes, vehicle livery, stationery and email signatures etc.
Keywords | Traybakes, Hand Made, Cakes, Branding, Packaging Design, Art Direction