Shades of brilliance in a strong corporate identity and brand naming.

Aluzion™

CBS asked G1 Creative to research and develop a business name for a new sister company. The final name chosen is Aluzion™. The Aluzion™ corporate identity incorporates the ‘Pebble’ a layered logo referencing the many levels of development within the family and the heat shielding and insulation qualities of the products. Aluzion offers and range of systems and products including College Blinds™, Kampus Blinds™ and now 3E Blinds™ dynamic electronic shading systems which automatically react to the movement of the sun and climate control of the building’s interior.

Disciplines

• Product research
• Company naming
• Identity design
• Brand development
• Graphic design