Running on creative energy to develop packaging concepts for Asic's muscle support system

Asics Packaging Design

G1 were asked by Asics (Holland) to come up with additional ideas based on initial concepts received from an Amsterdam based design agency. The work included packaging construction and styling of a two part presentation box that would add impact to their new range of running apparel called Motion Muscle. Motion Muscle is a support system that improves posture and running stance helping to sustain and lengthen training programmes. The packaging design development required the inclusion of the CGI images that were supplied, these images, along with embossing in key areas added a 3D quality and enhanced the contour hugging quality of the garments. The range included Men’s and Women’s tops, trousers, socks and calf sleeves. G1 produced all final print-ready artwork, the packaging has been used globally.

Disciplines

  • Concepts development
  • Graphic design
  • Prototyping
  • Print-ready artwork

Keywords | Asics Sportswear, Sports Apparel, Sports Technology, Packaging Design, Design for Print

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