Working closely with brand consultant Jane Pugh, we developed a series of concepts for apparel hangtags through to initial prototypes and then a base set of final print-ready artwork. The designs used a number of print techniques which included foil blocking, gloss laminations and spot UV varnishes. The final effect was a tactile tag that reflected the new range of Asics’s new Motion Muscle apparel. The tags are made up of a number of tiered sheets, each containing details on individual garment properties and their benefits.
Keywords | Asics Sportswear, Holland, branded, hangtag design, embossing, foil blocking