Branding & Logo
We try not to play favourites. But there is one aspect of our marketing service that really gets us excited. The complete branding package is our opportunity to do what we’re best at - get to know your ideas and ideals. We get involved at every level because we have something to offer every step of the way. When you’re working at something you enjoy, it’s easy to get excited.
Brand & Product Naming
Sometimes you just have to focus on the basics. A key stage in your strategic marketing plan is business or product naming, and the right name is crucial. (Just ask Frank Zappa’s kids*.) G1 does the research needed to understand your market – and your competition. Then we develop concepts that expand your organisation’s visual communication to gain RIO. What’s in a name? Quite a lot, really.
* Moon Unit and Dweezil.
Logo Design & Development
“The logo is the device from which everything else should hang”. So said Archie Meedez. Possibly. If not, we’ll say it for him. The logo is the ‘brand’s stamp’, and must be distinct, eye-catching and fit for purpose. Our natural flair for creativity combined with experience of designing for all sectors means that we are fantastically suited to logo design. (If we do say so ourselves.)
Clarity and consistency. We think they’re pretty important terms. And it’s important that everyone who uses your logo understands that. G1 Creative develops logo and brand guidelines to fit where you are now, and where you plan to be in the future. So your brand stays in your control, no matter how many marketing professionals access your logo. Because we believe you should start as you mean to go on.
Stationery & Business Cards
You only get one chance to make a first impression. Clichéd maybe, but true. That’s why we believe that your business card is the single most important business item you’ll ever invest in. Professionally designed and printed stationery and business cards may be the only part of your brand that people carry with them. If knocking them out on a desktop printer is no longer good enough, we’re here to give you something amazing.
Photography & Art Direction
All too often, we come across other designers (we like to call them the baddies) who treat photography as an afterthought. Unfortunate. We know that photography can make, or break, your business. So at G1 Creative we provide art direction as well as product photography, lifestyle photography and commercial photography. Are we heroes? We wouldn’t want to boast. Let’s just say we fight for the forces of good design.
Words. It’s surprising how often they get overlooked. And yet, a well-phrased headline engages your clients. An easy-to-read website or brochure encourages faith in your product. The written sales pitch you deliver ultimately secures new customers. Simply put – the right words speak volumes. At G1 Creative, copywriting is an integral part of the total brand package. We know what works, and we’re not afraid to say so.
Examples | View Portfolio
Logo design for Pittsburgh University’s Department of Epidemiology
19 Apr 2015 | Branding
Graphic icon designs and responsive web design and development for Blue Stream Research Penrith